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I'm Karley.

Profile

I am a freelance graphic designer and marketer currently located in Washington State.

I want to reinvent the digital media landscape and progress how brands connect with consumers.

I initially pursued a degree in Film at Eastern Washington University in 2016 but transferred to Arizona State University in 2018. I graduated with my bachelor's in Mass Communication & Media Studies in 2020 and my master's in Digital Audience Strategy in 2022.

Experience

2020 - Present

Freelance Graphic Designer

  • I specialize in logo design and branding & identity.

 

Sep 2022 - Mar 2023

Freelance Writer

Blinkist

  • Present key insights from assigned non-fiction book in a 2000-word summary by given deadline.

 

Jan 2019 - Present

Contributor

Fansided's 12th Man Rising

  • Contribute well-researched and well-articulated articles.

  • Write and submit game recaps within one hour after the game ends.

 

Jan 2022 - Jun 2022

Marketing Intern

Athletic Minds

  • Generate and produce large amounts of content.

  • Closely follow style and direction and communicate standards to contributors.

  • Regularly use Google Analytics to identify and improve site performance.

 

Aug 2021 - Jan 2022

Site Expert

Fansided's The Husky Haul

  • Generate and produce large amounts of content.

  • Closely follow style and direction and communicate standards to contributors.

  • Regularly use Google Analytics to identify and improve site performance.

 

Oct 2020 - May 2021

Site Co-Expert

Fansided's Black & Teal

  • Review and edit submitted content to ensure proper grammar, style, and quality.

  • Use social media to promote site content and drive brand awareness and fan engagement.

  • Excellent research and reporting skills.

  • Knowledge and use of SEO best practices.

  • Regularly communicate and provide practical feedback to contributors.

 

Oct 2018 - Jun 2020

Managing Editor

LWOSports.com

  • Recruit new contributors and manage the user onboarding process.

  • Maintain all site operations, including creating, editing, and managing landing pages.

  • Develop and initiate content promotional strategy through social media.

  • Operate all social media accounts including Facebook, Twitter, Instagram, and LinkedIn.

  • Responsible for maintaining all communication standards within the department. Assure writing standards are met and exceeded.

Skills

  • Writing

  • Editing

  • SEO (Search Engine Optimization)

  • Digital Marketing

  • Logo design
    Branding & Identity

  • Social Media

  • Leadership

  • Communication

  • Teamwork

  • Detail-oriented

  • Critical thinking

Tools

Microsoft Office - Adobe Illustrator - Canva - Google Analytics - Google Ads

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