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I'm Karley.

Profile

I’m Karley—a creative professional with expertise in writing, graphic design, art, and marketing. I’ve worked across industries like sports, entertainment, and gaming, combining strategic thinking with artistic vision to produce work that stands out. For me, every project is an opportunity to craft something unique and meaningful.

 

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I initially pursued a degree in Film at Eastern Washington University in 2016 but transferred to Arizona State University in 2018. I graduated with my Bachelor's in Mass Communication & Media Studies in 2020 and my Master's in Digital Audience Strategy in 2022.

Experience

Mar 2020 - Present

Freelance Marketing and Design

  • Craft unique brand identities for clients, including logo design and color palettes to create cohesive and memorable brand experiences.

  • Designed and developed custom websites optimized for user experience and conversion, focusing on functionality, aesthetics, and SEO.

  • Created landing pages for various campaigns, ensuring content was structured for engagement and searchability.

  • Developed engaging, SEO-optimized content for blogs, newsletters, and social media, increasing audience reach and engagement.

  • Conducted keyword research and implemented SEO strategies, boosting content visibility and improving search engine rankings for client websites.

  • Planned and executed paid ad campaigns to drive traffic, engagement, and conversions, utilizing data-driven approaches for ongoing optimization.

  • Built strong relationships with clients through clear communication, regular updates, and a commitment to understanding and exceeding project goals.

  • Organized project timelines, ensuring all deliverables were met on schedule and maintaining high standards of quality and client satisfaction.

 

Sep 2022 - Mar 2023

Freelance Writer

Blinkist

  • Present key insights from assigned non-fiction book in a 2000-word summary by given deadline.

 

April 2016 - Present

Sports Writer

Fansided, Last Word on Sports

  • Produced consistently clear, concise, and engaging content.

  • Developed and maintained content guidelines to ensure content consistency in voice, style, and quality.

  • Crafted thoughtful and engaging articles, landing page content, and social media copy to increase audience engagement and conversions.

  • Identified and executed real-time SEO strategies to improve content visibility and search engine rankings.

  • Managed and optimized social media accounts for multiple projects to enhance brand presence and interaction.

  • Spearheaded and oversaw teams of contributors, including recruiting new writers and managing the onboarding process to maintain a steady flow of quality content.

  • Researched and analyzed sports trends to create relevant and timely content that resonates with the target audience.

  • Constructed and optimized landing pages for evergreen content, contributing to sustained website traffic and higher conversion rates.

  • Utilized various content management systems and analytical tools to track performance and refine content strategies accordingly.

Skills

  • Writing

  • Editing

  • SEO (Search Engine Optimization)

  • Digital Marketing

  • SEM

  • Paid Ads

  • Logo design
    Branding & Identity

  • Social Media

  • Leadership

  • Communication

  • Teamwork

  • Detail-oriented

  • Critical thinking

  • Project Management

Tools

Microsoft Office - Adobe Illustrator - Canva - Google Analytics - Google Ads - HubSpot - SEM Rush - Adobe Photoshop - WordPress - Wix

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